{"id":14903,"date":"2025-04-01T12:15:32","date_gmt":"2025-04-01T11:15:32","guid":{"rendered":"https:\/\/isleutilities.com\/?post_type=executive-exchange&#038;p=14903"},"modified":"2025-11-21T16:27:31","modified_gmt":"2025-11-21T15:27:31","slug":"ep-4","status":"publish","type":"executive-exchange","link":"https:\/\/isleutilities.com\/pt\/executive-exchange\/ep-4\/","title":{"rendered":"Ep 4: Heidi Mottram&#8217;s Journey and the Impact of Northumbrian Water&#8217;s Festival"},"content":{"rendered":"<p><strong>From Railways to Radical Innovation: How Northumbrian Water Turned a Festival into a Strategy Engine<\/strong><br \/>\n<em>Executive Exchange \u2014 Episode Feature with Heidi Mottram, Chief Executive, Northumbrian Water<\/em><\/p>\n<p>In this episode of the Exec Exchange, Dr. Piers Clark sits down with <strong>Heidi Mottram<\/strong>, Chief Executive of <strong>Northumbrian Water<\/strong>, to explore one of the most distinctive fixtures in the global water calendar: the <strong>Northumbrian Water Innovation Festival<\/strong>.<\/p>\n<p>What starts as a conversation about an \u201cevent\u201d quickly becomes something more interesting: a look at how a regulated utility has turned a festival format into a <strong>strategic engine for innovation, collaboration, and sector-wide change<\/strong>.<\/p>\n<hr \/>\n<h3>A CEO Who Didn\u2019t Grow Up in Water<\/h3>\n<p>Heidi\u2019s path to the water sector is not the typical engineering-by-rote story.<\/p>\n<p>Before joining Northumbrian Water in 2010, she spent <strong>nearly 25 years in the railway industry<\/strong>, ending as Managing Director of Northern Rail, responsible for around <strong>2,500 train services a day<\/strong>. It\u2019s a background steeped in operational complexity, safety-critical systems and very public accountability.<\/p>\n<p>When she moved into water, she became\u2014at the time\u2014the <strong>first female CEO of a UK water company<\/strong>. Over a decade later, she\u2019s still in post, and the landscape looks markedly different: a far more diverse group of leaders and a sector increasingly aware that it must innovate, not just operate.<\/p>\n<p>Northumbrian Water today:<\/p>\n<ul>\n<li>Operates as one of the UK\u2019s regional <strong>privatised water and wastewater companies<\/strong><\/li>\n<li>Provides <strong>water and wastewater services in the North East of England<\/strong><\/li>\n<li>Runs <strong>Essex &amp; Suffolk Water<\/strong> in the South East as a water-only supplier<\/li>\n<li>Serves around <strong>4.5 million customers<\/strong>, roughly two-thirds in the North East and one-third in the South East<\/li>\n<\/ul>\n<p>That scale makes the Innovation Festival more than a nice-to-have. It makes it a live experiment in how a large, regulated utility can rewire how it thinks and collaborates.<\/p>\n<hr \/>\n<h3>Innovation Festival: Glastonbury Meets Strategy<\/h3>\n<p>The Innovation Festival didn\u2019t emerge from a formal consultancy exercise. It started, as Heidi tells it, in a <strong>taxi on the way to a staff Christmas party<\/strong>.<\/p>\n<p>Northumbrian Water already had innovation \u201cin the DNA\u201d:<\/p>\n<ul>\n<li>No standalone innovation silo<\/li>\n<li>A belief that innovation is <strong>everybody\u2019s business<\/strong><\/li>\n<li>Strong partnerships with technology, consulting and delivery organisations<\/li>\n<\/ul>\n<p>The question was how to <strong>accelerate<\/strong> that energy.<\/p>\n<p>Nigel Watson, Northumbrian Water\u2019s CIO, floated the idea: take everything they were already doing with partners and <strong>mash it together with a British summer music festival<\/strong>. Think Glastonbury, but instead of muddy fields and headliners, you get sprints, hackathons and cross-sector problem-solving. Heidi\u2019s reaction: slightly mad, clearly brilliant.<\/p>\n<p>The result is the <strong>Innovation Festival<\/strong>, first run in <strong>2017<\/strong> and now a core part of the water sector calendar.<\/p>\n<p>What it looks like in practice:<\/p>\n<ul>\n<li><strong>Multi-day, week-long format<\/strong>, hosted off-site at a racecourse<\/li>\n<li><strong>Tents dedicated to different themes and problem statements<\/strong><\/li>\n<li><strong>Design sprints and hackathons<\/strong> tackling specific water, data, climate and customer challenges<\/li>\n<li><strong>Street food, music, TED-style talks<\/strong> and informal networking to keep creativity high<\/li>\n<li>A deliberately designed environment where people are <strong>relaxed, curious and willing to challenge default thinking<\/strong><\/li>\n<\/ul>\n<p>The scale-up has been rapid:<\/p>\n<ul>\n<li>The first festival hosted <strong>6 sprints<\/strong> e <strong>4 hackathons<\/strong><\/li>\n<li>The most recent edition ran <strong>around 50 sprints<\/strong> e <strong>10\u201311 hackathons<\/strong><\/li>\n<li>Around <strong>3,000 collaborators<\/strong> now take part each year<\/li>\n<li>Participants come from <strong>around 33 countries<\/strong>, spanning utilities, technology firms, regulators, SMEs and academia<\/li>\n<\/ul>\n<p>This is no longer \u201ca Northumbrian Water event\u201d. It\u2019s a platform.<\/p>\n<hr \/>\n<h3>A Poster Child for Impact: Mapping the Underground<\/h3>\n<p>Innovation festivals live or die by outcomes. Heidi doesn\u2019t hesitate when asked for a flagship example.<\/p>\n<p>One of the earliest sprints tackled a problem every infrastructure operator knows too well:<br \/>\n<strong>\u201cWe don\u2019t really know what\u2019s under our feet.\u201d<\/strong><\/p>\n<p>Every utility holds its own asset maps\u2014often in GIS, sometimes still on paper. What they <strong>weren\u2019t<\/strong> doing was sharing them effectively. Legal concerns, data security, commercial sensitivity and misaligned systems all got in the way.<\/p>\n<p>At the first Innovation Festival in 2017, Northumbrian Water put:<\/p>\n<ul>\n<li>Multiple utilities in the same tent<\/li>\n<li>Their lawyers in the same tent<\/li>\n<li>O <strong>Ordnance Survey<\/strong>, the UK\u2019s national mapping agency, in the same tent<\/li>\n<\/ul>\n<p>The brief was simple and ambitious: <strong>create a practical way to see all underground assets in one place, safely.<\/strong><\/p>\n<p>The breakthrough was a tool that:<\/p>\n<ul>\n<li><strong>Pulls data from multiple asset owners<\/strong> into a single usable view<\/li>\n<li>Allows planners and contractors to see <strong>what\u2019s where, when they need it<\/strong><\/li>\n<li>Then <strong>removes access after the work is complete<\/strong> \u2013 the \u201cSnapchat for asset maps\u201d approach<\/li>\n<\/ul>\n<p>The journey from there:<\/p>\n<ol>\n<li>First, a <strong>small section of the racecourse<\/strong> was mapped.<\/li>\n<li>Then the <strong>city of Sunderland<\/strong>.<\/li>\n<li>Then the <strong>wider North East<\/strong>.<\/li>\n<li>The approach was handed to government and developed into a <strong>national underground asset mapping platform<\/strong>.<\/li>\n<\/ol>\n<p>It now includes data from <strong>gas, electricity, telecoms and water<\/strong>, and is being promoted as a <strong>pan-sector planning and safety tool<\/strong>. The estimated economic benefit? Around <strong>\u00a31.5 billion<\/strong>.<\/p>\n<p>That is what it looks like when a festival moves from good vibes to <strong>hard, measurable value<\/strong>.<\/p>\n<hr \/>\n<h3>Building a Pipeline of Ideas \u2013 and the Future Workforce<\/h3>\n<p>The Underground Mapping project is one story in what Heidi describes as a <strong>multi-million-pound pipeline of ideas<\/strong>emerging from the festival.<\/p>\n<p>Equally important is the parallel festival running alongside it: a <strong>STEM-focused programme for young people<\/strong>.<\/p>\n<ul>\n<li>Around <strong>1,000 school pupils<\/strong> take part each year, both on-site and online<\/li>\n<li>The aim is explicit: to expose young people to <strong>STEM careers in water, technology and infrastructure<\/strong><\/li>\n<li>It positions water not as a legacy sector, but as a <strong>mission-driven, innovation-rich place to build a career<\/strong><\/li>\n<\/ul>\n<p>In other words, the festival isn\u2019t just generating pilots and prototypes; it\u2019s cultivating the <strong>talent pipeline<\/strong> the sector is going to need.<\/p>\n<hr \/>\n<h3>Open Innovation, Shared Platform<\/h3>\n<p>One of the striking features of the Innovation Festival is how deliberately <strong>open<\/strong> it is.<\/p>\n<p>Despite operating in a privatised water market, Northumbrian Water made a decision early on:<\/p>\n<ul>\n<li>The festival would be <strong>open to all UK water companies<\/strong><\/li>\n<li>Other utilities and sectors would be invited in<\/li>\n<li>Global technology companies\u2014from hyperscalers to specialist software providers\u2014would be core partners<\/li>\n<li>The philosophy would be <strong>open innovation and open data<\/strong>, not proprietary advantage<\/li>\n<\/ul>\n<p>The model has started to replicate:<\/p>\n<ul>\n<li><strong>Sydney Water<\/strong> has run its own innovation festival, inspired by the Northumbrian approach<\/li>\n<li>There have been discussions about similar models in <strong>Am\u00e9rica do Norte<\/strong><\/li>\n<li>Large technology companies now see the festival as a <strong>valuable testbed and convening point<\/strong><\/li>\n<\/ul>\n<p>Northumbrian Water has, intentionally or not, positioned itself as a <strong>host and facilitator<\/strong> of a wider ecosystem, rather than simply a beneficiary.<\/p>\n<hr \/>\n<h3>Leadership Lessons: Be Worth Working For<\/h3>\n<p>The conversation closes on a personal note, with Heidi reflecting on the advice that has stayed with her.<\/p>\n<p>From her father, a hard-working Yorkshireman:<\/p>\n<blockquote><p><em>\u201cIf a job\u2019s worth doing, it\u2019s worth doing well.\u201d<\/em><\/p><\/blockquote>\n<p>That ethic underpins her approach to both operations and innovation: <strong>commit fully, execute properly, don\u2019t do anything halfway<\/strong>.<\/p>\n<p>From early career mentors, she learned something else:<\/p>\n<blockquote><p>People work for people, not organisations.<\/p><\/blockquote>\n<p>Her leadership philosophy follows from that:<\/p>\n<ul>\n<li>People are motivated by <strong>their boss and their colleagues<\/strong>, not the logo on the building<\/li>\n<li>As a leader, you have to be <strong>\u201cworth working for\u201d<\/strong><\/li>\n<li>Culture, innovation and delivery flow from how people feel about the humans they report to<\/li>\n<\/ul>\n<p>That mix of graft, openness and people-centric leadership is woven directly into the Innovation Festival model.<\/p>\n<hr \/>\n<h3>Why This Matters for Water Sector Leaders<\/h3>\n<p>For B2B audiences across the water sector, Northumbrian Water\u2019s Innovation Festival isn\u2019t just an interesting story; it raises some pointed questions:<\/p>\n<ul>\n<li>How are you <strong>structuring innovation<\/strong> so it\u2019s everyone\u2019s business, not a side project?<\/li>\n<li>Where are you creating <strong>neutral spaces<\/strong> where competitors, regulators, tech firms and communities can co-create solutions?<\/li>\n<li>Are you treating innovation as an <strong>event<\/strong>, or as a <strong>repeatable engine<\/strong> that drives strategy, partnerships and culture?<\/li>\n<li>And perhaps most importantly: are you, as a leader, someone people feel is <strong>worth working for<\/strong>?<\/li>\n<\/ul>\n<p>To hear the full conversation with <strong>Heidi Mottram<\/strong> and to dive deeper into how the Innovation Festival operates behind the scenes, listen to this episode of the <strong>Exec Exchange<\/strong>.<\/p>","protected":false},"featured_media":14899,"parent":0,"template":"","meta":{"_acf_changed":false,"_members_access_role":[],"_members_access_error":""},"class_list":["post-14903","executive-exchange","type-executive-exchange","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ep 4: Heidi Mottram&#039;s Journey and the Impact 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