Innovating Water Management with Urban Planning: An Insightful Chat with Ruben Fernandes
In the latest episode of the Exec Exchange 15-minute podcast, the guest of honor was Ruben Fernandes, the Executive Director at Aguas do Porto in Portugal. This conversation offered a rare glimpse into how urban planning principles can revolutionize the management of a water utility.
Understanding the Journey
Ruben Fernandes, who brings a unique perspective to the water sector, shared his journey from being a civil engineer to specializing in urban planning and design. His professional path has been diverse, spanning academia, the private sector, and the public sector before landing his current role. Ruben’s transition into the water utility sector was a leap inspired by the recommendation of a colleague who recognized his diverse expertise.
A Glimpse into Aguas do Porto
Situated in the northern city of Porto, Aguas do Porto serves around 165,000 customers. Beyond the fundamental tasks of providing drinking water and wastewater management, the company is engaged in environmental education and the maintenance of the city’s natural water bodies. Ruben explained the company’s structure, featuring a trio of executives that work collaboratively to steer its operations and strategic direction.
Innovation Anchored in Urban Planning
Ruben’s background in urban planning offers a fresh perspective to the utility sector, where technical expertise often dominates. Under his leadership, Aguas do Porto has continued its long-standing tradition of innovation, notably through its Digital Transformation Department. This initiative aims to strategically plan and implement technological advancements using the utility’s headquarters as a testing ground. This forward-thinking mindset extends to experimenting with new technologies to enhance self-sufficiency, particularly in energy management. Ruben emphasized the pivotal role of data analytics in optimizing the utility’s operations and enhancing the sustainability of its asset management strategies.
Urban Planning in the Face of Natural Crises
The conversation delved into how urban planning principles have been crucial in responding to climate challenges, like floods impacting Porto. Ruben highlighted the importance of a holistic, basin-wide approach to water management, emphasizing collaborations with other municipalities and the Portuguese Environmental Agency. A governance model featuring technical discussions and active participation from all stakeholders has been instrumental in addressing these challenges. The ultimate goal is creating a more sustainable urban drainage system for Porto, drawing parallels with the ‘Sponge Cities’ concept in China.
A Blend of Urban Planning and Governance
Through incentivizing sustainable urban development, such as offering tax reductions and construction bonuses, Aguas do Porto is encouraging stakeholders to embrace and implement urban planning solutions. This strategy highlights the role of effective governance structures in facilitating these initiatives.
Looking Ahead
As Porto prepares to revise its city master plan, Ruben is keen to embed the principles of blue infrastructure into this roadmap. This strategic shift aims to prioritize natural water bodies as central elements in urban development planning, reflecting a visionary approach that aligns with the broader goals of sustainability and resilience.
Conclusion
The podcast wraps up with a personal note, as Ruben reflects on how his parents’ support and encouragement of independence have shaped his professional journey. This insight underscores a broader theme of nurturing individual growth and responsibility.
In this enriching dialogue, Piers Clark and Ruben Fernandes explored the dynamic intersection of urban planning and water utility management. This holistic approach serves as a beacon for the future, inspiring other leaders in the water sector to think beyond traditional boundaries and embrace innovative, sustainable practices.

