{"id":14905,"date":"2025-04-01T12:16:10","date_gmt":"2025-04-01T11:16:10","guid":{"rendered":"https:\/\/isleutilities.com\/?post_type=executive-exchange&#038;p=14905"},"modified":"2025-11-21T16:39:38","modified_gmt":"2025-11-21T15:39:38","slug":"ep-6","status":"publish","type":"executive-exchange","link":"https:\/\/isleutilities.com\/es\/executive-exchange\/ep-6\/","title":{"rendered":"Ep 6: Leading Through Transition: Gippsland Water&#8217;s Vision for the Future"},"content":{"rendered":"<p><strong>When Your Biggest Customers Are Shutting Down: How Gippsland Water Is Turning Industrial Risk into Regional Resilience<\/strong><br \/>\n<em>Executive Exchange \u2014 Episode feature with Sarah Cumming, Managing Director, Gippsland Water<\/em><\/p>\n<p>In this episode of the Exec Exchange, Dr. Piers Clark speaks with <strong>Sarah Cumming<\/strong>, Managing Director of <strong>Gippsland Water<\/strong> in southeast Australia, about a scenario that would terrify most utilities:<\/p>\n<blockquote><p><em>Your largest industrial customers \u2013 who underpin your revenue, infrastructure scale, and regional economy \u2013 are all planning to partially or completely close within the next two decades.<\/em><\/p><\/blockquote>\n<p>Rather than waiting for the cliff edge, Gippsland Water is using that threat as a catalyst for <strong>long-term strategic planning, diversification, and regional economic leadership<\/strong>.<\/p>\n<hr \/>\n<h3>A Utility Built Around Industry<\/h3>\n<p>Gippsland Water operates in regional Victoria, covering <strong>5,000 km\u00b2<\/strong> southeast of Melbourne and serving around <strong>165,000 people<\/strong>. On paper, that sounds like a classic regional water utility.<\/p>\n<p>In reality, it\u2019s anything but typical.<\/p>\n<ul>\n<li>Only <strong>20\u201330%<\/strong> of Gippsland Water\u2019s water and wastewater services go to domestic customers.<\/li>\n<li>En <strong>majority of volume<\/strong> is delivered to a <strong>small number of very large industrial clients<\/strong> \u2013 including power stations, gas production and large-scale manufacturing.<\/li>\n<li>The utility manages <strong>significant bulk infrastructure<\/strong> con <strong>high reliability contracts<\/strong>, where failure is not an option: losing service means losing power or gas to the state and the broader eastern seaboard.<\/li>\n<\/ul>\n<p>This industrial base brings obvious advantages:<\/p>\n<ul>\n<li><strong>Scale and resilience<\/strong> in infrastructure and water resources<\/li>\n<li>A strong role in <strong>regional economic development<\/strong> across four local government areas<\/li>\n<li>Deep relationships with state government and major employers<\/li>\n<li>The ability to act as a <strong>magnet for new investment<\/strong> into the region<\/li>\n<\/ul>\n<p>But it also creates a unique risk profile.<\/p>\n<hr \/>\n<h3>The Shock: When Your Top Five Customers Are All in Transition<\/h3>\n<p>Cumming doesn\u2019t sugar-coat it: every one of Gippsland Water\u2019s five major industrial customers has a plan to <strong>close or significantly scale down operations<\/strong> over the next 20 years, largely driven by Victoria\u2019s transition away from coal-fired generation.<\/p>\n<p>On the wastewater side, these industries:<\/p>\n<ul>\n<li>Account for <strong>two of the largest wastewater flows in the state<\/strong><br \/>\nOn the water side, they are historically the <strong>second and third largest water users<\/strong> in Victoria (with the largest already halving its demand).<\/li>\n<\/ul>\n<p>The implications are stark:<\/p>\n<ul>\n<li>A <strong>huge portion of revenue<\/strong> will disappear over time<\/li>\n<li>Infrastructure is <strong>oversized<\/strong> for a future with far lower industrial demand<\/li>\n<li>The region faces <strong>structural economic change<\/strong> \u2013 jobs, skills and secondary industries all being reshaped<\/li>\n<\/ul>\n<p>On top of that, industrial customers bring the usual complications:<\/p>\n<ul>\n<li>Complex and sometimes contaminant-rich <strong>waste streams<\/strong><\/li>\n<li><strong>Legacy contracts and arrangements<\/strong> that were not always set up on today\u2019s commercial or regulatory footing<\/li>\n<li><strong>Legacy infrastructure<\/strong> designed and sized around historic demand that may not exist in the same form in 10\u201320 years<\/li>\n<\/ul>\n<p>It\u2019s not just an engineering challenge. It\u2019s commercial, legal, social and political.<\/p>\n<p>Which is exactly why someone with Cumming\u2019s background \u2013 <strong>litigation, industrial relations, governance and major IT projects<\/strong> \u2013 is in the MD\u2019s chair.<\/p>\n<hr \/>\n<h3>Negotiating Out of the Past and Planning for the Future<\/h3>\n<p>Gippsland Water inherited a set of <strong>legacy arrangements<\/strong> with industrial customers that were, in Cumming\u2019s words, \u201cextremely challenging\u201d.<\/p>\n<p>Rather than hoping they\u2019d quietly resolve themselves, the organisation has gone directly at the problem:<\/p>\n<ul>\n<li><strong>Renegotiating legacy contracts<\/strong> to get to a more equitable and sustainable footing<\/li>\n<li>Taking a <strong>\u201cregional transition\u201d lens<\/strong>, not just a utility lens \u2013 accepting that the region\u2019s economy is changing and Gippsland Water must play an active role in that shift<\/li>\n<li>Putting serious effort into <strong>strategic planning<\/strong>, beyond regulatory timeframes, to think 10+ years ahead<\/li>\n<\/ul>\n<p>Crucially, they have <strong>no<\/strong> simply passed risk onto households.<\/p>\n<p>Over the last decade:<\/p>\n<ul>\n<li>En <strong>cost to serve<\/strong> has been <strong>consistently reduced year-on-year<\/strong><\/li>\n<li>Residential bills have been <strong>stable or slightly falling<\/strong><\/li>\n<li>The forward plan for the next 10 years is to <strong>continue lowering cost to serve<\/strong>, with the explicit aim of keeping bills stable even as much of Australia expects water prices to rise<\/li>\n<\/ul>\n<p>That confidence doesn\u2019t come from optimism. It comes from building <strong>new revenue streams and cost avoidances<\/strong> that are tightly aligned to the core water and wastewater business.<\/p>\n<hr \/>\n<h3>Building Commercial Businesses That Actually Help the Core Utility<\/h3>\n<p>Many utilities talk about \u201ccommercial diversification\u201d. Gippsland Water has actually done it \u2013 and importantly, done it in ways that:<\/p>\n<ul>\n<li>Are <strong>adjacent to its core capabilities<\/strong><\/li>\n<li>Direcci\u00f3n <strong>real operational problems<\/strong><\/li>\n<li>Generate <strong>profit that directly benefits customers<\/strong><\/li>\n<\/ul>\n<p>Two businesses stand out.<\/p>\n<h4>1. Gippsland Regional Organics \u2013 Turning Problem Waste into Profit<\/h4>\n<p>This is now <strong>Victoria\u2019s largest organics recycling facility<\/strong>.<\/p>\n<p>It started with a problem:<br \/>\nOne major industrial client had a <strong>difficult waste stream<\/strong> that was causing significant damage and cost to Gippsland Water\u2019s system.<\/p>\n<p>Instead of treating it purely as a compliance headache, the team looked for a way to <strong>manage and value-add<\/strong> that stream. The result:<\/p>\n<ul>\n<li>A <strong>for-profit organics recycling business<\/strong><\/li>\n<li>Capable of processing large volumes of industrial and municipal organic waste<\/li>\n<li>Generating a <strong>significant profit<\/strong> that:\n<ul>\n<li>Offsets <strong>operating costs<\/strong>y<\/li>\n<li>Helps <strong>pay down debt<\/strong> linked to the residential customer base<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>As a publicly owned authority, those profits are not disappearing into a parent balance sheet. They are used to <strong>keep household bills as low as possible<\/strong>.<\/p>\n<h4>2. Gippsland Regional Agribusiness \u2013 Smart Use of Land and Wastewater<\/h4>\n<p>The second commercial pillar is <strong>Gippsland Regional Agribusiness<\/strong>, a diversified farming and land management business operating <strong>12 farms across the region<\/strong>.<\/p>\n<p>The origin again ties back to core operations:<\/p>\n<ul>\n<li>Gippsland Water needed a <strong>cost-effective, compliant way to dispose of treated wastewater<\/strong>.<\/li>\n<li>Using land-based application and fit-for-purpose treatment standards is significantly cheaper than treating all wastewater to high discharge standards for waterways.<\/li>\n<\/ul>\n<p>The agribusiness:<\/p>\n<ul>\n<li>Saves nearly <strong>$2 million per year in operating costs<\/strong><\/li>\n<li>Manages <strong>significant cropping enterprises<\/strong><\/li>\n<li>Oversees some of the <strong>state\u2019s largest plantations<\/strong><\/li>\n<li>Retains flexibility to adjust land use and cropping patterns to maximise <strong>value and system benefit<\/strong><\/li>\n<\/ul>\n<p>Neither of these businesses is a vanity project. Both exist because they solve concrete operational challenges <strong>y<\/strong>generate financial return that can be recycled back into the regulated business.<\/p>\n<p>One such business might be luck. Two begins to look like <strong>culture<\/strong>.<\/p>\n<hr \/>\n<h3>Positioning for the Next Economy<\/h3>\n<p>Looking forward, Gippsland Water is framing itself not as a passive victim of industrial decline, but as an <strong>active enabler of the region\u2019s transition<\/strong>.<\/p>\n<p>Key themes on the horizon include:<\/p>\n<ul>\n<li><strong>Mine rehabilitation<\/strong>, potentially using water-based solutions where Gippsland Water can play a delivery role<\/li>\n<li>Attracting <strong>new industrial users<\/strong> into the region \u2013 offering secure services and infrastructure to underpin private investment and jobs<\/li>\n<li>Exploring <strong>waste-to-energy<\/strong> opportunities tied to the organics business<\/li>\n<li>Assessing the potential for a <strong>wind farm<\/strong> on one of its more remote properties<\/li>\n<li>Continuing to run <strong>multiple options in parallel<\/strong>, testing where capital is best deployed for the greatest long-term customer and regional benefit<\/li>\n<\/ul>\n<p>In other words, the utility is positioning itself as a <strong>platform<\/strong>: for decarbonisation, for circular economy solutions, and for new industries that can fill part of the gap left by coal and legacy heavy industry.<\/p>\n<hr \/>\n<h3>Leadership: Run Towards the Hard Problems<\/h3>\n<p>Cumming describes herself as a \u201cdeep generalist\u201d, and it shows. Litigation, industrial relations, corporate regulation, governance, major IT \u2013 these are not typical stepping stones to running a regional water utility.<\/p>\n<p>But for Gippsland Water\u2019s reality \u2013 legacy contracts, industrial complexity, regional transition and the need for new business models \u2013 that background is an asset.<\/p>\n<p>Her personal reflections land on two points:<\/p>\n<ul>\n<li><strong>Make the work meaningful and have fun along the way<\/strong><\/li>\n<li>The bigger the challenge, the better the <strong>critical thinking<\/strong> it forces<\/li>\n<\/ul>\n<p>Or, as Piers neatly distils it at the end of the episode:<\/p>\n<blockquote><p><em>When something difficult appears, run towards it, not away from it.<\/em><\/p><\/blockquote>\n<p>For water sector leaders facing their own version of structural change \u2013 whether that\u2019s decarbonisation, regulatory pressure, demographic shifts or industrial decline \u2013 Gippsland Water\u2019s story offers a clear message:<\/p>\n<p>You can\u2019t control the macro trends.<br \/>\nYou <em>can<\/em> control how early you start planning, how creatively you use your assets, and whether you treat risk as something to defend against or an opportunity to <strong>rebuild your business model<\/strong>.<\/p>\n<p>To hear the full conversation with <strong>Sarah Cumming<\/strong> and dive deeper into Gippsland Water\u2019s approach to industrial clients, commercial diversification and regional transition, listen to this episode of the <strong>Exec Exchange<\/strong>.<\/p>","protected":false},"featured_media":14899,"parent":0,"template":"","meta":{"_acf_changed":false,"_members_access_role":[],"_members_access_error":""},"class_list":["post-14905","executive-exchange","type-executive-exchange","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ep 6: 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